Ageing is not a megatrend.

Ageing is not a megatrend.

Ageing is not a megatrend.

It is a demographic transformation.

It is a demographic transformation.

Ageing affects numbers.

Ageing affects numbers.

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WORLD IS GROWING OLDER

WORLD IS GROWING OLDER

WORLD IS GROWING OLDER

Total 55+

~23% → ~35%

~23% → ~35%

Age Band

2025

2050

2050

55–64

~11%

~14%

65–79

~10%

~16%

80+

~2%

~5%

Total 55+

~23%

~23%

~35%

~35%

Demographic ageing is reshaping economies, labour markets, consumption patterns and business environments globally.

Total Population

2025 ~8.2 billion

2050 ~9.7 billion

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Ageing is happening every day.

Ageing is happening every day.

Ageing is happening every day.

~16,000

~16,000

~16,000

people added to the OECD population aged 65+ every day.

people added to the OECD population aged 65+ every day.

~5.9 MILLION

~5.9 MILLION

~5.9 MILLION

additional people added to the OECD population aged 65+ each year.

additional people added to the OECD population aged 65+ each year.

Average net increase, 2026–2030

Demographic ageing is long-term. Its impact accumulates every day.

Demographic ageing is long-term. Its impact accumulates every day.

Demographic ageing is long-term. Its impact accumulates every day.

Source: OECD Population Projections; AgeScores calculation.

Source: OECD Population Projections; AgeScores calculation.

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AGEING

AGEING

AGEING

Rising life expectancy, declining birth rates and changing population age structures are creating long term demographic shifts that are expected to influence economic activity over the coming decades.

Rising life expectancy, declining birth rates and changing population age structures are creating long term demographic shifts that are expected to influence economic activity over the coming decades.

Ageing is visible in the data.
But rarely connected.

Ageing is visible in the data.
But rarely connected.

Ageing affects numbers.

Ageing changes both sides of the economic equation

The numerator can rise

Age related demand, service needs, workforce costs and adaptation requirements.

The denominator can weaken

Workforce availability, labour participation and economic capacity.

Across economies, these effects can alter the balance between demand and productive capacity.

Ageing affects numbers.

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DEMOGRAPHIC AGEING

IS STRUCTURAL.

DEMOGRAPHIC AGEING

IS STRUCTURAL.

DEMOGRAPHIC AGEING

IS STRUCTURAL.

Most investment themes

Most investment themes

Most investment themes

AGEING

AGEING

AGEING

Sudden

Sudden

Gradual

Gradual

News-driven

News-driven

Structural

Structural

Cyclical

Cyclical

Multi-decade

Multi-decade

Often reversible

Often reversible

Difficult to reverse

Difficult to reverse

Immediately visible

Immediately visible

Quietly reshapes

Quietly reshapes

Ageing attracts less attention because it unfolds gradually. Yet its effects accumulate across economies, industries and investment portfolios over decades.

Ageing attracts less attention because it unfolds gradually. Yet its effects accumulate across economies, industries and investment portfolios over decades.

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AgeScores

A structured framework for assessing
how demographic ageing impacts
industries, companies and investment portfolios.

A structured framework for assessing
how demographic ageing impacts
industries, companies and investment portfolios.

A structured framework for assessing
how demographic ageing impacts
industries, companies and investment portfolios.

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AgeScores

Ageing doesn’t affect

every industry equally.

Ageing doesn’t affect

every industry equally.

Ageing doesn’t affect

every industry equally.

Healthcare

Healthcare

Higher demand

Higher demand

Consumer Goods

Consumer Goods

Changing consumption patterns

Changing consumption patterns

Housing

Housing

New housing models

New housing models

Financial Services

Financial Services

Retirement income solutions

Retirement income solutions

Food Retail

Food Retail

Product mix change

Product mix change

Automation

Automation

Labour substitution

Labour substitution